Next-Level Crispy
Jollibee EMEA
Art Direction, Concept, Branding
Art Direction, Concept, Branding
Agency: Tangent Singapore
We were approached by Jollibee to take on their visual branding and art direction on this side of the globe. We came up with a unified brand visual identity that consists of bright colours and subtle asian-inspired shapes and patterns, juxtaposed by the western style menu with a recognisable asian twist.
The new exciting visual language made its way to different touchpoints. I worked on a handful of them, including menuboard concept to execution, and social media campaign activations.
The new exciting visual language made its way to different touchpoints. I worked on a handful of them, including menuboard concept to execution, and social media campaign activations.
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![](https://freight.cargo.site/t/original/i/2721d6aa53b1c0575595b1c57fad46a60de4dfc3879d73a0c3cb8ed54fd8016a/003.gif)
![](https://freight.cargo.site/t/original/i/d79867e9f634a7284399f39c370dde33a9b6f57a0b06d29a037a38f38635ed79/004.png)
![](https://freight.cargo.site/t/original/i/5284149d85d15c572bb4dcf26eedaaccc47b90f655f693532ba32d9c64c80a40/005.png)
![](https://freight.cargo.site/t/original/i/898542138c8d384da751c09be3a7162833f58e42135cd4c6dc59f16cab80a403/006.png)
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![](https://freight.cargo.site/t/original/i/5e78d3b0bdc643e1c0cb8845826f9a9e0058ad16248cf6530ac631fc08c0f69b/010.gif)