Next-Level Crispy

Jollibee EMEA
Art Direction, Concept, Branding
Agency: Tangent Singapore

We were approached by Jollibee to take on their visual branding and art direction on this side of the globe. We came up with a unified brand visual identity that consists of bright colours and subtle asian-inspired shapes and patterns, juxtaposed by the western style menu with a recognisable asian twist.

The new exciting visual language made its way to different touchpoints. I worked on a handful of them, including menuboard concept to execution, and social media campaign activations.