current work

September 2022 — Present
Freelance Digital Creative & Illustrator 

other work experience

April 2021 — September 2022
Visual Designer at HUGE

To be updated. 

2016 — 2021
Senior Art Director at Tangent Design & Advertising

As senior art director, I have worked on a wide range of projects from conceptualising 360 advertising campaigns, to e-commerce design, store design, events, game UI web UI/UX, 2D animation and corporate identity.

Awards: Bronze, Creative Circle Awards 2018 - Happier Living, Toshiba SEA

2015 — Present
Freelance Illustrator

Some Clients: Qanvast Singapore / Singtel X Apple Music / New Naratif / Noise Singapore / Public Garden / LYF Singapore / M1 / Hewlett Packard / Land Transport Authority / Invade Co. / Kult SG

Mentions: Berita Harian, TimeOut Singapore, Underscore Magazine, The Straits Times

Creative Intern at TBWA Singapore

Assisted the creative team in projects for Singapore Airlines in partnership with the first ever F1 Singapore Grand Prix.

2014 — 2016
Live Muralist at the Band of Doodlers

Worked on live murals and visual recording in Band of Doodlers, and have worked on projects for Esplanade, STGCC and A-List Magazine.

2011 — 2015
Freelance Creative at Public Garden

Starting out as an intern in 2011, then continuing as a freelance creative, I’ve worked closely with the team to visually conceptualize events, web design, branding, mobile UI/UX and social media production.


BA (Hons) First Class in Graphic Communication
Nanyang Academy of Fine Art & Loughborough University Year 15/16

Diploma in Visual Communication
Temasek Polytechnic School of Design Year 13/14

I think we should talk: diannaetc@gmail.com