A community health initiative
for an epidemic
we often turn a blind eye to
ACUVUE SG
Art Direction, Concept, Branding
Art Direction, Concept, Branding
Agency: Tangent Singapore
Eye care is important, but to most of us, an oversight.
We don’t pay attention to what truly matters – the relationship we have with our sight. And like all relationships, the key to a lasting one is constant care and attentiveness.
This campaign highlights that relationship we ought to rekindle with our eyes once more. A wordplay on ‘you and I’ highlights the relationship one could have within the eye care community. We are not alone in our defence against Myopia.
We don’t pay attention to what truly matters – the relationship we have with our sight. And like all relationships, the key to a lasting one is constant care and attentiveness.
This campaign highlights that relationship we ought to rekindle with our eyes once more. A wordplay on ‘you and I’ highlights the relationship one could have within the eye care community. We are not alone in our defence against Myopia.
